Bitly connects to other tools primarily through its native Slack integration (create and share shortened links directly from Slack), a Zapier integration for connecting to thousands of other apps without custom code, a browser extension for shortening the page you're currently on, and a public REST API for teams that want to build shortening or analytics directly into their own tools.
- Use the Slack integration for teams that primarily need to shorten and share links from within Slack conversations
- Reach for Zapier when you need to connect Bitly to a tool that doesn't have a native integration, rather than building a custom API integration for a simple workflow
- Use the API directly only when you need functionality Zapier's triggers and actions don't cover, since it requires engineering time to build and maintain
Use cases
Intro
- Connect Bitly with marketing automation tools
- Sync Bitly campaign data to CRM
- Push Bitly metrics to BI dashboards
- Trigger Bitly events via webhooks
- Validate data integrity in Bitly
- Document integrations with Bitly
- Maintain governance over Bitly data