ClickSend's reporting shows delivery-based metrics — sent, delivered, and failed message counts — rather than "open rates," since SMS doesn't have an equivalent to email opens; delivery to the handset is the closest signal to whether a message was received. If a message includes a tracked link, click data on that link is available separately through link tracking, not through the SMS itself.
Because SMS lacks a built-in read receipt, teams should rely on delivery status and, where relevant, link clicks or reply rates as the practical measures of whether a campaign landed.
- Reporting is based on delivery status (sent, delivered, failed), not email-style "open rates"
- Link clicks, when a tracked link is included in a message, are tracked separately
- Reply rate is a practical proxy for engagement on two-way campaigns
- Historical reports are available in the dashboard and via the API
Use cases
Intro to analytics use cases
- Measure delivery and engagement metrics
- Compare performance across segments
- Identify best performing templates through ClickSend SMS
- Evaluate time to respond and conversion impact
- Forecast outcomes with historical data