What this operation supports in Drip
Triggers an automation when a subscriber is created or updated in the account.
Request behavior and expectations
This fires on subscriber-level changes generally -- new signups as well as edits to an existing subscriber's fields -- rather than being scoped to a specific campaign or workflow.
Operational considerations
Because this can fire frequently on an active list, filtering for the specific change an automation cares about is often necessary.
Use cases
Real-time subscriber management.
- Sync external CRM on any Drip subscriber change.
- Trigger updates in data warehouses when subscribers change.
- Audit subscriber lifecycle in Drip and external systems.
- Enable alerting on unusual subscriber activity in Drip.