What this operation supports in Front
Creates a new contact record in Front, typically with a name and one or more handles (email address, phone number).
Implementation details
A contact's handles are what Front uses to match incoming messages to that contact automatically -- adding the correct handle is what links future conversations to this record.
Operational considerations
Checking for an existing contact with the same handle before creating a new one helps avoid duplicate contact records fragmenting conversation history.
Use cases
Automate adding new leads into Front as contacts.
- Kick off onboarding with a Front contact record.
- Route conversations based on contact properties.
- Populate initial metadata for faster collaboration.
- Integrate with CRM to sync new contacts automatically.