Create a Tag

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How Creating a Tag Actually Works in GetResponse

Tags in GetResponse are account-wide labels, not scoped to one specific campaign/list -- the same tag can be applied to contacts across different lists in the same account.

Real API Details

This is a different scoping model from campaigns themselves, which each have their own settings -- a tag is a lighter-weight, cross-list segmentation tool layered on top of the list structure rather than tied to it.

Practical Considerations

Because tags apply account-wide, reusing an existing tag (rather than creating near-duplicate tags per list) keeps segmentation consistent when building audiences that span multiple campaigns.

Use cases

Automatically tag new contacts during ingestion to support segmentation in GetResponse.

  1. Apply product-based tags as contacts enter GetResponse.
  2. Create environment-specific tags for campaigns in GetResponse.
  3. Use tags to drive targeted follow-up in automated flows.
  4. Clean up unused tags to maintain clarity in GetResponse.

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