Setup Overview
Setting up a Lead Form asset means defining the headline, description, and specific fields you want to collect (name, email, phone, and optionally custom qualifying questions), then attaching that asset to eligible campaigns (Search, Display, YouTube, or Discovery).
Practical Details
Before going live, connect a lead-delivery method (webhook to your CRM, or plan for manual CSV export) and verify field mapping actually works end to end, since discovering a broken integration after leads start coming in means losing early submissions.
Actionable Considerations
- Define essential fields and any custom qualifying questions before creating the form asset
- Set up and test lead delivery (webhook or export plan) before the campaign goes live, not after
- Verify end-to-end data mapping with a real test submission before launching to real ad spend