Data ownership and privacy
Form entries are stored directly in your own WordPress database, not on a third-party cloud service -- which is itself the real, concrete answer to "data ownership," since you control the actual data storage, backups, and retention.
Practical Details
Because entries live in your database, deleting them requires a deliberate retention policy (Gravity Forms doesn't auto-purge old submissions by default), which matters for GDPR-style data-minimization requirements.
Actionable Considerations
- Set up your own retention/deletion policy for old entries, since Gravity Forms doesn't purge them automatically
- Include your database backup schedule in your data-protection planning, since entries live there, not externally
- Review form fields for unnecessary personal-data collection during design, not after launch