Setting Up Instantly
Setup means connecting sending mailboxes (via OAuth for Google Workspace/Microsoft 365, or SMTP/IMAP for other providers), configuring domain authentication (SPF, DKIM, DMARC), and starting mailbox warmup -- all before building out campaign sequences, since deliverability infrastructure is what determines whether campaigns actually land in the inbox.
Practical Details
A newly connected mailbox needs time in warmup to build sender reputation before it can carry real campaign volume, so setup isn't a same-day process if you're starting from fresh mailboxes.
Actionable Considerations
- Configure domain authentication (SPF/DKIM/DMARC) and start mailbox warmup before building sequences
- Don't add a freshly connected mailbox straight into a high-volume campaign -- let warmup run first
- Build your first sequence only after confirming warmup and authentication are actually working