What this operation supports in Omnisend
Records an occurrence of a custom event for a specific contact, identified by email or phone.
Implementation details
This associates the event with an existing contact identifier -- if no matching contact is found, Omnisend can create one from the identifier provided, depending on how the event is configured.
Operational considerations
This is what actually feeds an automation workflow built on that event type; defining the event type alone doesn't trigger anything on its own.
Use cases
This introductory paragraph describes how Omnisend orchestrates events and automations across campaigns and contact properties.
- New user signup triggers a Welcome Series in Omnisend when a Trigger a Custom Event call is received.
- Cart abandonment emits a Custom Event to Omnisend to start a reminder flow and update the contact profile.
- Product interest events drive personalized product recommendations in Omnisend campaigns.
- Feature adoption events feed analytics in Omnisend to refine automation logic.
- Session-based actions Omnisend uses events to schedule time-based follow-ups in workflows.