SendGrid's Marketing Campaigns feature supports contact segments based on custom fields and engagement behavior (opens, clicks, purchase history if synced), letting you send targeted campaigns to a specific slice of your list rather than the same message to your entire contact base regardless of relevance.
Dynamic templates use Handlebars syntax for personalization, letting a single template render different content per recipient based on their data (name, recent activity, segment) rather than requiring a separate template for every variation of a message.
- Segments target contacts based on custom fields and engagement behavior, not just static lists
- Dynamic templates use Handlebars syntax to personalize content per recipient from one template
- This avoids needing separate templates for every variation of a personalized message
Workflow placement: build segments and dynamic templates together so targeting and personalization work in tandem, not as separate disconnected steps.
Use cases
Intro to segmentation in marketing workflows
- Segment by purchase history
- Segment by engagement level
- Segment by geographic location
- Segment by device platform
- Segment by subscription tier
- Segment by lifecycle stage
End note on governance with SendGrid segmentation