What this operation supports in Klaviyo
Surfaces new event activity (like a placed order or viewed product) as it's recorded against profiles, for use in triggering downstream automation.
Implementation details
New event data becomes available for use in flows and reporting close to real time as it's tracked, correlated back to the profile and metric it belongs to. This covers events from every tracked metric in the account together rather than one specific metric at a time, so filtering down to the event type that actually matters is left to whatever's built on top of this trigger.
Operational considerations
Automations reacting to specific event types should filter for the relevant metric rather than processing every event type flowing through the account, to avoid unnecessary processing load.
Use cases
Real-time event watching enables responsive automations.
- Trigger workflows when a user signs up.
- Adjust campaigns based on user actions.
- Drive real-time segmentation updates.
- Notify external systems of key events instantly.