Google & Facebook ad campaigns, managed: free when you bundle
We set up, write, track and optimise your Google Ads and Facebook and Instagram campaigns, and report the results in your Business Suite. Campaign management is free with any monthly service plan; you pay Google and Meta directly for ad spend, from accounts you own.
Every campaign type that brings in local customers
Google for people already searching, Meta for people who have not started looking yet. We pick the mix that fits your business and budget.
Google Search ads
Text ads for the searches that mean someone is ready to buy, with tight keywords, negative keywords and ad copy written for each service.
See moreGoogle Local Services ads
The Google Screened and Google Guaranteed ads at the top of local searches, paid per lead: profile, service areas, reviews and lead disputes.
See morePerformance Max
One campaign across Search, Maps, YouTube, Display and Gmail, fed with your best images, audiences and real conversion data so it does not spend blind.
See moreDisplay & YouTube
Remarketing to people who visited your site, and short video ads for awareness where they fit your budget.
See moreFacebook & Instagram ads
Feed, Stories, Reels and carousel ads for reaching homeowners and buyers near you, with audiences built from your customers and site visitors.
See moreMeta lead forms
Instant forms that open inside Facebook and Instagram, with each lead sent straight to your CRM or Housecall Pro and followed up fast.
See moreWhat managing your ads includes
All of it, on every campaign. Nothing here is an add-on.
New accounts in your name or a clean-up of the ones you have: structure, billing, locations, audiences and negative keywords.
The searches your customers actually type, the places you serve, and the people Meta should and should not reach.
Responsive search ads, Local Services profiles, and Facebook and Instagram creative and copy, written for your business.
Fast pages that match the ad and make it easy to call, book or fill in a form, on your site or ours.
Calls, forms and bookings, plus jobs in Housecall Pro, payments in Stripe or deals in your CRM sent back to the ads as real revenue.
Search terms, bids, budgets and creative reviewed every week, with the results in your Business Suite.
Ads we wrote for our own business
These are our own Google and Facebook ads for the free business analysis, drawn the way the platforms show them. We do not publish client ads, client data or results here.
Google Search
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Free Business Analysis | Automatic, About 5 Minutes | Consultants in a Box
Free automatic scan: rankings, website visitors, Google Maps, site speed and your apps. See where your team's hours go and what your business could be worth. About 5 minutes.
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AI & Automation Consultants | Get More From Your Software | No Contract to Start
For businesses open 1 year or more. AI and automation help for the tools you already use. Get your results as soon as the scan is done, then talk them over with an advisor.
- free business analysis
- small business assessment
- business audit
- ai consultant for small business
- ai automation consultant
- ai implementation services
- business process automation consultant
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Facebook & Instagram
Free, about 5 minutes: website speed, search and reviews checked, every app you pay for mapped, what your business could be worth, and a personal plan with every price shown. No contract, no card needed.
See what a free scan of your website, systems and business turns up. Swipe through an example report.
From analysis to campaigns that report revenue
Four steps, and you approve the plan and the launch.
- Free business analysisStart with the free analysis. Connect Google Ads if you run it and we read it once, read-only, to find wasted spend and what to fix first.
- PlanWe recommend platforms, campaigns, keywords, audiences, landing pages and a starting budget, and show you the ads before anything is built.
- Launch paused for your OKWe build every campaign paused, with tracking tested. Nothing spends a dollar until you approve it.
- Optimise weeklyEvery week we review search terms, bids, budgets and creative, cut what wastes money and move it to what brings in jobs, and report it in your Business Suite.
Your ads, in your Business Suite
An Ads dashboard read straight from your Google Ads account, the conversions behind it, and the revenue those ads brought in from your jobs, payments and deals.
Cost by week
Example data
- This period
- Period before
Show as table
| Period | This period | Period before |
|---|---|---|
| Wk 1 | $410 | $380 |
| Wk 2 | $455 | $400 |
| Wk 3 | $470 | $395 |
| Wk 4 | $520 | $430 |
| Wk 5 | $505 | $450 |
| Wk 6 | $540 | $445 |
| Wk 7 | $560 | $470 |
| Wk 8 | $575 | $480 |
Conversions by week
Example data
- This period
- Period before
Show as table
| Period | This period | Period before |
|---|---|---|
| Wk 1 | 6 | 5 |
| Wk 2 | 7 | 5 |
| Wk 3 | 9 | 6 |
| Wk 4 | 9 | 7 |
| Wk 5 | 11 | 6 |
| Wk 6 | 10 | 8 |
| Wk 7 | 12 | 7 |
| Wk 8 | 13 | 8 |
- Ads dashboardSpend, clicks, conversions, cost per conversion, campaigns and search terms, for any date range.
- ConversionsEvery call, form, booking and lead form, and which campaign and keyword it came from.
- Revenue from adsThe jobs, payments and deals behind those leads, so you see return on ad spend in dollars.
Free campaign management when you bundle
Free campaign management when bundled with any monthly service plan; you pay the ad platforms directly for ad spend. Standalone management is quoted on a call.
With any monthly service plan
$0 for ad management
- Google Ads and Meta campaigns set up and run for you
- Ad writing, landing pages and conversion tracking
- Weekly optimisation and reporting in your Business Suite
- Shown as a $0 line on your proposal
Ad management on its own
Talk to us
- The same work, without a monthly plan
- Priced on a call, after we see your accounts and goals
- Month to month, no contract
Ad spend is always paid by you directly to Google and Meta, from ad accounts in your business's name. We never mark it up. Monthly service plans include website hosting and care, managed operations and the systems we run for you.
Questions about Google and Facebook ad management
Is Google and Facebook ad management really free?
Yes, when it is bundled with any monthly service plan, such as website hosting and care or managed operations. Campaign setup, ad writing, tracking, weekly optimisation and reporting cost nothing extra. You pay Google and Meta directly for the ad spend itself; we never mark it up or bill it through us. Ad management on its own, without a monthly plan, is quoted on a call.
Who owns the ad accounts?
You do. Your Google Ads and Meta ad accounts are created in, or stay in, your business's name with your payment method. We work in them with access you grant and can remove at any time, and the campaigns, audiences, conversion data and history stay with you if you ever leave.
What is the minimum ad spend?
There is no minimum to work with us. For most local service businesses we suggest starting at about $20 to $50 a day ($600 to $1,500 a month) on one platform, usually Google Search or Local Services first, so there is enough data to learn from within a few weeks. A narrow local Search campaign can start lower. A larger budget does not guarantee results, and we will tell you plainly if we think a budget is too small to learn anything.
What do you track?
Calls, form fills, bookings and lead form submissions as conversions in Google Ads and Meta, and, where you use them, the jobs, payments and deals behind those leads: completed jobs in Housecall Pro, payments in Stripe, or closed deals in your CRM, sent back to the ad platforms as real revenue so bidding learns what earns money, not just what gets clicks.
Can I see everything?
Yes. You keep full access to your own ad accounts, and your Business Suite has an Ads dashboard with spend, clicks, conversions, cost per conversion and revenue from ads, updated from Google directly. New campaigns are built paused and only go live after you approve them.
How do you handle Google and Meta advertising policies?
We write ads and landing pages to Google Ads and Meta advertising policies from the start, use the special ad category on Meta where a business requires it (for example housing, employment, credit or financial products), and keep claims honest and supportable. If an ad is disapproved, we fix it or appeal it and tell you what changed.
Want your ads managed for free?
Start with the free business analysis, or book a 15-minute call and we will look at your ads, your budget and the most practical first campaign.