Become a partner
Choose your partner type, apply, and get your link. Already a partner? Sign in on the right.
Which partner type are you?
Pick one below to see who it is for, what you do, how you earn and how approval works. See the whole program.
Who it is for. Creators, consultants, agencies, newsletters, communities or anyone with an audience of small business owners.
What you do
- Share your personal link or code anywhere you like.
- Send owners to the free business analysis and valuation.
- Follow every click, lead and paying client on your partner page.
How you earn. A commission on what each referred client pays us, on their first payment and then on later ones for a set period. Paid to your own Stripe account.
What we ask for. Just your name, email and a sentence about how you would share us. No license or fee.
Approval. Instant: confirm your email with a 6 digit code and your link is live.
Who it is for. Accountants, bookkeepers, attorneys, wealth advisors, insurance agents and consultants who advise owners.
What you do
- Introduce clients who want a valuation, a clearer view of their numbers or help with systems.
- Use your link or code so every introduction is credited to you for 60 days.
- Keep your relationship with your client; we do the analysis and follow-up.
How you earn. The same commission on referred clients' payments as affiliates, agreed with you in writing before anything is paid.
What we ask for. Your name, firm, website and how you work with owners.
Approval. Our team reviews each application and emails you when it is decided.
Who it is for. Licensed business brokers and M&A advisors who list and sell businesses.
What you do
- List as many businesses as you like on our listing platform, free.
- Give clients a free valuation and earn the Verified badge with a business evaluation.
- Choose a package, your own hosted website and a co-branded landing page.
- Appear in the partner directory with your states and services.
How you earn. Commission on referred clients' payments, plus the packages that help you win listings. Terms are agreed in writing.
What we ask for. Your broker license number, the states it covers, its expiry date and a copy of the license.
Approval. Our team checks every license before onboarding. We cannot approve a broker without one on file.
Who it is for. Community banks, credit unions and lenders whose customers own small businesses.
What you do
- Put your brand on your customers' business evaluations and proposals.
- Give business customers a free analysis and a valuation range they can bring to a loan conversation.
- Appear in the partner directory as a lending partner.
How you earn. Commission on referred clients' payments, with co-branding terms agreed in writing.
What we ask for. The institution's name and an identifier we can check: FDIC certificate, NCUA charter or NMLS number.
Approval. Our team reviews every bank and lender and agrees terms in writing before approval.
Apply
Already a partner?
Enter your email for a 6 digit code.