What are the Agentforce pricing models?
There are two usage models (Flex Credits and Conversations) plus per-user options. Salesforce says Flex Credits and Conversations cannot be used in the same org.
| Model | What you pay for | Best suited to (per Salesforce) |
|---|---|---|
| Flex Credits | Credits consumed per agent action; credits also cover prompts, translations and voice actions | Any Agentforce use case, customer-facing or employee-facing, including Agentforce Voice |
| Conversations | A flat price per conversation, regardless of how complex it is | External, customer-facing agents |
| Agentforce add-ons | Per user per month, with unmetered Agentforce use for employees | Sales, Service, and Field Service teams; separate add-ons exist for Industries Clouds |
| Max Edition (Agentforce 1 Editions) | Per user per month; includes the Agentforce add-on and an annual Flex Credit allotment | Companies standardizing on Sales, Service or Industries editions |
| Agentforce User License | Per user per month, plus Flex Credits for usage | Giving every employee access to agents with limited CRM objects |
| Salesforce Foundations | No extra charge for Enterprise Edition and higher | Trying Agentforce Builder, Prompt Builder and related tools before buying |
Prices change and vary by currency and contract. Check the figures on Salesforce's Agentforce pricing page and confirm with a Salesforce account executive.
How do Flex Credits work?
Each action an agent performs consumes a set number of Flex Credits. Salesforce's help article states that one Agentforce action consumes 20 Flex Credits, and credits are sold in packs.
- An action is a unit of work such as answering a question from knowledge, updating a customer record or running a custom troubleshooting step.
- Agentforce Voice actions use different usage types and multipliers, set out in the Agentforce Rate Card.
- Unused Flex Credits do not roll over into the next subscription term.
- Salesforce says there is no overage penalty: usage above your entitlement is billed monthly in arrears at your contracted rate, and Digital Wallet alerts help you avoid it.
How do you estimate what Agentforce will cost?
Count the actions a task takes, multiply by how often the task happens, and convert that to credits. Then add anything metered separately, such as Data 360 usage.
- Pick one use case, for example answering order-status questions.
- Count the actions per task. Salesforce's own examples range from one action (a single knowledge answer) to several (look up, update, confirm).
- Estimate monthly volume: tasks per day times working days, times the number of users or customers involved.
- Multiply actions per task by credits per action and by monthly volume to get monthly credits.
- Check the Flex Credit pricing calculator and the rate card for the current per-credit price and any multipliers.
- Add other consumption costs. Salesforce notes its examples exclude Data 360 credits and other consumption services.
What drives Agentforce cost up or down?
Volume and the number of steps per task matter most. A tightly scoped agent that resolves a request in one or two actions costs far less to run than one that loops through many lookups.
- Actions per task. Fewer, better-designed actions mean fewer credits.
- Volume. Customer-facing agents scale with your inbound conversations.
- Voice. Voice actions carry their own multipliers.
- Testing. Salesforce notes that running tests in Testing Center also consumes requests and credits.
- Data. Grounding on Data 360 can add Data 360 consumption.
- Model choice. Picking Conversations versus Flex Credits changes what is metered.
Which buying models are available?
Salesforce lists Pre-Purchase, Pre-Commit and PayGo. Flex Credits can be bought on PayGo and Pre-Commit; Salesforce says conversation pricing, Agentforce add-ons and Agentforce 1 Editions are not available on those two models.
How do you keep track of usage?
Digital Wallet shows Flex Credit consumption in near real time, with threshold alerts and usage trends. Salesforce says it is provided free to customers with Digital Wallet enabled products.
Frequently asked questions
Is Agentforce priced per user or per conversation?
Both exist. Conversations are priced per conversation; Flex Credits are priced per action; add-ons, editions and the Agentforce User License are priced per user per month. Salesforce's pricing page lists current figures.
Can we switch from Conversations to Flex Credits?
Salesforce says yes, but you swap all existing Agentforce Conversation SKUs, because the two models are not supported in the same org.
Can we try Agentforce before buying?
Salesforce Foundations, offered at no extra charge for Enterprise Edition and higher, includes Agentforce Builder and Prompt Builder, and Salesforce says it includes credits for the first 1,000 Agentforce for Service conversations.
Does Consultants in a Box resell Agentforce licenses?
No. Licenses are bought from Salesforce. We help you pick a use case, estimate usage and build and test the agent.
Need help with Agentforce?
We help small and mid-size businesses choose a first Agentforce use case, prepare their Salesforce data, build and test the agent and train the team. See our Salesforce Agentforce consulting page, or our Salesforce guides and FAQs.