Automation via Mailjet's Workflow Editor Mailjet's automation feature is a visual Workflow Editor: you pick a trigger (contact joins a list, a custom API event fires, an e-commerce action, a date-based condition), then chain steps like send email, wait, update contact properties, or branch on a condition. It's built for sequences — welcome series, cart-abandonment follow-ups, re-engagement campaigns — not for general business-process automation outside of messaging.
Delivery starts with your trigger events. Mailjet workflows key off contact-list changes, properties you update via the API, or e-commerce events you push in, so the groundwork is making sure your application sends clean, well-defined events at the right moments. From there we build the workflow steps in the editor, each step using Mailjet's contact properties and template personalization to render the right content.
Who this is for: marketing and lifecycle teams running onboarding sequences, abandoned-cart flows, or re-engagement campaigns who want to edit sequences visually without needing an engineer for every change, backed by Mailjet's transactional and marketing send infrastructure. It's not the right fit for cross-channel orchestration beyond what Mailjet's own SMS add-on and email cover.
Deliverables include the finished workflow(s) built in Mailjet's editor, the event/contact-property schema your integration needs to maintain, and documentation of how unsubscribes and bounces automatically remove contacts from active sequences. We also set up per-workflow analytics so you can see where recipients drop off or convert.
Small deployments usually start with one or two linear sequences triggered by list membership or a simple API event. As the program matures, we add branching based on engagement (opened vs. not) and segment-based entry conditions, while keeping the number of active workflows manageable, since each one needs its own maintenance and testing.
Quick intro This section highlights concrete automation scenarios powered by Mailjet and tailored to your domain.
- Abandoned cart recovery triggered by real-time events integrated with Mailjet storefront data
- Welcome series and onboarding nudges aligned with product usage milestones via Mailjet
- Transactional confirmations (order, shipping) routed through Mailjet with on-brand templates
- Re-engagement campaigns based on inactivity signals processed by Mailjet automation rules
- Lifecycle messages synchronized with subscription status changes using Mailjet webhooks
- Alerting and operational status messages delivered through Mailjet to reduce support load
- Cross-sell and upsell journeys triggered by user actions captured in the data layer
- Event-driven triggers for feature releases or pricing changes managed via Mailjet
- A/B testing of journey steps with Mailjet analytics to optimize flow performance
- Customer feedback requests after key interactions orchestrated through Mailjet
Mailjet helps you implement these use cases with a concrete integration plan and tangible outputs, including workflow diagrams, templates, and a rollout schedule crafted with Mailjet specialists.