Senior Product Manager, Subscription

About Strava

Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

About This Role

We are looking for a Senior Product Manager to lead and improve the subscription experience across Strava. In this role, you will shape and run our conversion and monetization strategy, running fast-paced experiments to increase subscriber growth and retention. You will own the strategy for how users discover and experience Strava's full value, working closely with engineering, design, data, research, and marketing to understand the holistic journey and improve it.

We follow a flexible hybrid model that generally translates to around half of your time on-site in our San Francisco office—roughly three days per week.

What You'll Do

• Own the subscription strategy and roadmap to increase free-to-paid conversion and long-term subscriber retention.

• Design and drive rigorous experiments that help us understand and learn about what drives purchase decisions across the full funnel – from pricing and packaging to messaging and value prop positioning.

• Work closely with engineering, design, analytics, research, and marketing to deliver high-quality experiences.

• Track and own core subscription health metrics—including conversion rates, churn, renewals, and lifetime value.

• Communicate experimentation strategy, performance and trade-offs to product peers and leadership

What You'll Bring to the Team

• 5+ years of experience managing global subscription products, conversion funnels, or driving growth in consumer software.

• Strong analytical skills with hands-on experience with experimentation and A/B testing and evaluating results (e.g. conversion rate, trial-to-paid, plan mix shift, LTV)

• A calm, adaptable operator who thrives amidst rapid change, bringing clarity and focus to a fast-paced environment.

• Action-oriented mindset with the ability to prioritize work and solve complex problems, balancing a high quality user experience with revenue impact.

• Clear communication skills, with the ability to build consensus across product, engineering, data, design, research, marketing, and leadership teams.

For information on benefits, please click here .

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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