The Google Ads review: what counts as a conversion
We checked what the Brown Aerobic account counts as a win and which searches it pays for, then wrote suggested changes for the owner to approve. Nothing on this page claims a change has already improved results.
Running with Brown Aerobic. The review covers the 30 days from 21 September to 20 October 2026. The account itself is private and not shown.
What is in place
Checked the conversion actions
Some actions counted as leads recorded nothing in the 30 days.
Suggested a change, not made yet
Set the actions that record nothing to secondary, so Google's bidding learns only from real calls and forms. Each change can be switched back.
Suggested reviewing the searches
Compare search terms and ad wording after two to three weeks of clean data.
How we checked it
- Which conversion actions recorded activity, for the 30 days ending 20 October 2026, from the review notes prepared with the owner.
Where this stops
- Spend, cost per lead and results are not published. We do not compare against any period before our review, and we do not claim our suggestions have improved anything.
Consultants In A Box is an independent consultancy. We are not affiliated with, endorsed by or sponsored by Housecall Pro or Google. Product names belong to their owners.
Questions about this piece
Did results improve?
We do not say. The review is a starting point: the suggested changes need the owner's approval first, and a fair comparison needs weeks of data afterwards.
Why is the screenshot marked Sample?
The real account holds financial and customer-related data that Brown Aerobic did not agree to show. The image is the same kind of review for a fictional account.
The Google Ads review playbook Google and Facebook ads services Website Dispatch Inspections and estimating
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