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Case study · Website

The website: archive captures next to the live site

A bilingual lead-generation site for a septic and excavation company, with tap-to-call, estimate requests, online booking and pages for each county and city it serves.

Live

Live at brownaerobic.com. Screenshots were taken on 22 October 2026.

Back to the Brown Aerobic case study

brownaerobic.com
Current Brown Aerobic home page on a desktop screen with the headline Expert in septic installation and aerobic service and a tank being lowered by a crane.
Live site Home page on desktop, live site, 22 October 2026.
What we did

What is in place

Kept the addresses

32 of the 33 internal addresses linked from the July 2026 home page are in the current sitemap.

Added county and city pages

7 county pages and 21 city pages are in the sitemap, and the home page links to all seven counties.

Added Spanish

An EN and ES switch, language tags and 19 Spanish addresses in the sitemap.

Published files for search and answer engines

A sitemap.xml, a robots.txt that allows search and AI crawlers, and an llms.txt summary.

Screenshots

Desktop and phone

brownaerobic.com/septic-pumping-near-harris-county-texas
A service page on the current site, Septic Tank Pumping in Houston and Cypress, on a desktop screen.
Live site A service page on desktop, live site, 22 October 2026.
brownaerobic.com/septic-services-near-cypress-harris-county-tx
A location page on the current site, Septic Pumping and Service in Cypress, on a desktop screen.
Live site A location page on desktop, live site, 22 October 2026.
Current home page on a phone: logo, tap-to-call number, English and Spanish switch and Book Online button.
Live site Home page on a phone, live site, 22 October 2026.
A service page on the current site shown on a phone.
Live site A service page on a phone, live site, 22 October 2026.
A location page on the current site, Septic Services near Cypress in Harris County, shown on a phone.
Live site A location page on a phone, live site, 22 October 2026.
What we measured

How we checked it

  • How the site is built
  • Where the home page says they work
  • County pages linked from the home page
  • Spanish version
  • Structured data on the home page
  • Existing page addresses
  • Home page title
  • Tap-to-call and online booking

See the sources and dates for every comparison

What we did not measure

Where this stops

  • Page speed of the earlier site, rankings, traffic, leads and calls. See the list on the main case study.

Consultants In A Box is an independent consultancy. We are not affiliated with, endorsed by or sponsored by Housecall Pro or Google. Product names belong to their owners.

FAQ

Questions about this piece

How fast is the site?

A Lighthouse lab run recorded on 17 October 2026 gave the phone view 92 for performance, 100 for accessibility and 96 for best practices. Lab data is not real-visitor data, and we have no before figure.

Can I see the earlier site?

Yes. The two Wayback Machine captures are linked from the before and after section of the main case study.

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