Reviews and Google Business Profile for septic companies
When a tank backs up, people pick from the map. Reviews and an accurate profile decide who gets the call. We set up a steady, honest review routine and keep your listing correct for every county you serve.
This is a setup we offer, built on your existing Housecall Pro jobs and your Google Business Profile.
Why good septic work still has thin reviews
Customers are glad the problem is fixed and move on. Without a prompt they do not post, so a few unhappy reviews carry more weight than they should, and a competitor with an ask routine looks busier than you.
The listing itself drifts: wrong service areas, a missing category, old hours, no photos. Each gap is a reason for Google, and for the customer, to pick someone else.
What we set up
An ask after every completed job
A short text or email with your review link, sent after the job is done through Housecall Pro automation. Everyone is asked, not only customers who seem happy.
A reply routine
Every review gets a reply, positive or negative, in your voice. Complaints come to a person first, and we draft replies for you to approve.
A profile that matches how you work
Primary and secondary categories, service areas by county, services, hours, photos and Q&A kept accurate.
Posts and photos on a rhythm
Job photos with permission and short updates so the profile looks active.
One view of what changed
Reviews gained, rating and profile actions such as calls and direction requests, tracked month to month.
What to track
- New reviews per month and average rating
- Share of completed jobs where a review was requested
- Share of reviews with a reply, and time to reply
- Calls, website visits and direction requests from the profile
- Service areas and categories compared with where you really work
Google's policies do not allow asking only happy customers for reviews or offering rewards for them, so we ask everyone and never gate who gets the link.
- Audit the profileWe check categories, areas, hours, photos and what customers see today.
- Set the askWe write the message and connect it to completed jobs, then test it on a few customers.
- Start replyingWe agree the reply voice and who handles complaints.
- Review monthlyWe look at reviews, replies and profile activity with you and adjust.
Questions about this playbook
Can you only ask happy customers?
No, and we would not want to. Google's policies discourage selective review requests. We ask everyone and handle unhappy customers by replying and fixing the problem.
Will you write our reviews?
Never. Reviews are written by customers. We build the ask and the reply routine, and drafts of replies are yours to approve.
Can the profile list several counties?
A profile can list the areas you serve, subject to Google's rules. We set up service areas to match where you actually go.
How is this different from SEO?
It is part of local SEO. The profile and reviews are what show in the map results; the website and ads cover the rest.
Related septic playbooks
Google Ads & local SEO
Count calls, forms and Local Services leads, measure against other septic companies, and stop paying for clicks that never call.
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Read the playbook Available setupHousecall Pro automation for septic shops
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Read the playbookSeptic and aerobic hubSEO, Google Business Profile & AEOLocal and reputation (managed operations)
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Want this for your septic company?
Start with a free business evaluation. We look at your website, Google profile, ads and Housecall Pro setup and send a short list of what we would fix first.