Google Ads for online stores
A store account needs to know what a sale is. We check what your campaigns count as a conversion, which products and searches they spend on, and how your feed and tracking feed the account, then change what is wasting money.
An available setup. We do not publish ad results for The Porch Swing Store, and we do not quote spend or return figures on this page.
Where store ad money leaks
Accounts often optimize for whatever they are told counts. If page views or button taps count as wins, the account buys cheap clicks instead of orders.
Shopping campaigns also spend on whichever products the feed offers. Without structure, the best sellers and the products with no margin compete for the same budget.
What we do
Conversion tracking review
We check that purchases, with value, are tracked correctly and that only meaningful actions count as conversions.
Search terms review
We read what the account actually pays for and add negatives for searches that never buy.
Shopping campaign structure
Product groups that separate best sellers, new products and low-margin items so budget goes where you want it.
Feed-aware changes
Fixing product titles and attributes behind weak listings, since the feed drives what Shopping shows.
Search and brand campaigns
Protecting your own name in search and adding search campaigns for categories where it makes sense.
Clear reporting
A simple view of spend, orders and what we changed, in language your team can use.
What to look at every week
- Purchases and purchase value counted, against your store's own orders
- Spend by campaign and by product group
- Search terms that spent without an order
- Products with spend but a disapproved or limited listing
- Branded versus non-branded search
- Changes made and the date they were made
Consultants In A Box is independent and not affiliated with Google. Results depend on your products, prices, competition and budget, so we do not promise any.
- Audit tracking and structureWe check conversions, the feed link and the campaign layout before changing anything.
- Fix the foundationsWe correct tracking and the feed so the account optimizes for the right thing.
- Restructure and testWe reorganize campaigns, set budgets with you and review after a few weeks of data.
- Report and adjustWe send a short regular report and decide with you what to change next.
Questions about this playbook
Do you manage the account or just review it?
Either. A review gives you a list of what to fix. Ongoing management is available if you want us to make the changes.
Do I need a feed first?
For Shopping campaigns, yes. A clean Merchant Center feed comes first, so the two playbooks often go together.
What will I spend?
That is your decision. We recommend a starting level once we see your products and margins, and you stay in control of the budget.
Can you promise a return?
No. We describe what we will change and how we will measure it, not a return on ad spend.
Related e-commerce playbooks
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Clean product data so listings are approved, accurate and ready for Shopping ads.
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Consultants In A Box is an independent consultancy. We are not affiliated with, endorsed by or sponsored by Shopify or Google. Product names belong to their owners.
Want this for your online store?
Start with a free business evaluation. We look at your store, search presence, feed, ads and follow-up and send a short list of what we would fix first.